OPIS Consultants
7 Measures of Sucess: How Does My Association Rate?

Am I running my association the best possible way? If you are like most association executives, you grapple with that question daily. In fact, this question was the basis for ASAE and the Center for Association Leaderships recently published study 7 Measures of Success: What Remarkable Associations Do that Others Don't. This four year project used the matched pair methodology employed by Jim Collins and Jerry Porras in their landmark book, Built to Last. Jim graciously served as a mentor to the Centers project.


Comparing 9 remarkable associations to 9 good ones, the measures task force found that, unlike their comparisons in the study, remarkable associations:


  • Ensure that their products and services are consistent with their mission
  • Nurture a culture that values dialog and engagement
  • Have an intense customer service culture
  • Build and maintain strategic alliances to further their mission
  • Support a data driven decision making process
  • Have a CEO who serves as a broker of ideas
  • Adapt to change without straying from their mission


How well does your association perform on these 7 critical factors? Michael Gallery, PhD, CAE lead the Measures of Success task force that conducted this landmark research. As chair, he is intimately familiar with the findings as well as the data that led to them. This knowledge, combined with his academic training in performance improvement and his nearly 25 years experience as an association executive place him in the unique position to assist you evaluating your associations performance relative to these measures of success.


Michael is joined by, Colin C. Rorrie Jr., PhD, CAE, and Wayne H. Gross, CAE, a principals in the OPIS firm. Colin  has over 23 years of experience as an association CEO. Colin was a reviewer in ASAE's Peer Review Program. He is also a former chair of ASAE and winner of the prestigious Key Award, ASAEs highest honor. Wayne has spent nearly all of his long and distinguished professional career in association management. He recently retired from TAPPI where he served as president for 15 years. Wayne has served on the board of ASAE and was a member of the Measures Task Force. Colin and Wayne will work with Michael to conduct a thorough review of your


  • Financial data
  • Strategic planning
  • Leadership operations
  • Organizational culture
  • Member and market research data
  • Product and service development process


As a result of our in-depth review, including intense interviews with your leaders and staff, we will provide a detailed report of our findings along with recommendations for action. Working together with you, your leadership, and staff, we will help your efforts to ensure that your organizations practices and performance reflect those of remarkable associations.


To learn more about us, visit our website or give us a call. We look forward to hearing from you.



Website Builder